Sunspel is something of a under celebrated national institution. Based in Long Eaton, Derbyshire, the brand has spent the last 150 years quietly perfecting the art of luxury basics, producing some of the finest underwear a man can buy. They’re probably best known for introducing the boxer short to the UK in 1947 and providing the memorable pair that appeared in that infamous 1985 Levi’s ad.
Evolving from a major textile manufacturer to a specialist maker of undergarments, the brand has a long tradition of quality craftsmanship and is one of the few British labels to have retained the capability of hand cutting and sewing many of their garments on these shores. Throughout their long history they’ve experimented with new styles, fabric structures, knitting techniques and have collaborated with the likes of Paul Smith, Margaret Howell, Thom Browne and Kris Van Assche to name but a few.
It was the appointment of British designer JW Anderson and the opening of their first store on Redchurch Street that really brought the brand to the industry’s attention. While continuing to make the most of six generations of patented textile innovation and old school tradition, they have successfully re-edited their ‘hero products’ to incorporate modern detailing and fits. You know that well fitting Riviera Polo sported by Daniel Craig’s Bond and Christian Bale’s Batman? Sunspel.
Sunspel A/W'17 is now available in our Winchester store.