Beams Plus
No one does Americana quite like Beams Plus. If this season was an album, it would be a greatest hits compilation. Flannel shirting returns alongside the polo collar knits and jacquards. Cosy jersey features heavily, with the notable return of the wool jogger. And a winter Beams Plus drop wouldn't be complete without the headgear and socks.
One of Japan’s finest heritage brands, Beams started as a small shop in the Harajuku district of Tokyo in 1976 and is now a major retail force in the country. They don’t just have a shop in Tokyo, they have a street. This is a perfectly executed Japanese interpretation of stateside preppie classics and outdoor Americana.