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A Norse Project

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Spring 11 for Norse Projects, Copenhagen's coolest street wear brand, is all about 'barefooted beach days in the long and mystical Scandinavian summer light'. So says their press book. We think it's a great hybrid: still about reworking classic Nordic workwear with impeccable detailing but embracing a more Southern European nautical feel with even a touch of the American preppie. Their much lauded collaboration with French retailer Colette and Breton outfitters Armor Lux seems to have given them a taste of warmer climes.