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Porto with Portuguese Flannel

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In the few seasons we’ve been stocking Portuguese Flannel the label has proved a massive hit with our menswear customers. So Rob was there in a heartbeat when the brand recently invited him out to Porto to see their shirt-making in action. Heritage brands don’t get any more authentic than this; the Magalhães family have been making shirts for four generations with the business headed up today by brothers António and Manuel who were on hand to give Rob the guided tour.

Rob’s visited quite a few factories in his time as menswear buyer for The Hambledon but never has he seen a production line quite as smooth and spotless as that at the Vermis factory. In his words, it was almost hypnotic watching the flow of garments through production. While he was there, AW/18’s samples came off the line, and he got to explore the company’s amazing archive of fabrics dating back as far as 1930 (watch this space for an exclusive Hambledon flannel in seasons to come).

With the serious work out of the way, it was on to the vineyard next door for lunch and a wander round beautiful Old Porto (a UNESCO world heritage site), taking in a Dieter Rams exhibition and the local record shops, of course. A few too many Pastel de natas later, and it was on to Lisbon, but that’s a whole other story. This one ends with a massive thanks to Mark at Brand Progression, António and Manuel and Damien and Alessandro for their amazing hospitality and making the trip happen.

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