Provenance: Sun Jellies
If you’ve been in store lately you might have spied our homewares department looking particularly sunny in time for spring; loaded with colour and a good measure of kitsch, largely thanks to the arrival of Sun Jellies and their rainbow range of retro plastic baskets.
If they look vaguely familiar and resurface childhood memories then it’s probably little surprise that the bags are indeed an extension of the Sun Jellies brand which started out retailing the original jelly shoe. And we have a lovely lady called Kelly White to thank for bringing jelly bags and shoes back into our lives.
Having moved to Worthing to live the seaside dream with her family she found herself searching unsuccessfully for some jelly shoes to wear on the pebbly beach. It seemed jelly shoes had disappeared and no-one in the UK was selling them. What she did discover though was the story behind the jelly shoe – originally created in 1946 by Frenchman Monsieur Jean Dauphant in response to a worldwide leather shortage - and much to her delight, the classic t-bar fisherman weave design was still being made in France using the original moulds.
So excited to find plastic shoes not made in China, and convinced they could become a wardrobe staple, Kelly made it her mission to bring jelly shoes back, and in the process launched her own range of jelly bags in 2014, recreating classic styles crafted from 100% recyclable PVC. We're stocking the Carnival and Retro baskets, Fiesta shopper and Atomic tote, and finding them all kinds of useful for grocery shopping through to household storage. Thanks Kelly.