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Provenance: Ben Davis

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Winchester skaters head this way. There’s a new label in the basement we think you ought to know about: Ben Davis, a U.S. workwear clothing line founded in San Francisco in 1935 by the actual Ben Davis and his father. Of all the workwear labels we’ve welcomed to the basement, this is probably the most credible and cool of them all.

For starters, the Davis family has been involved in the U.S. garment industry since the mid 1800s so there’s some pretty serious family heritage to the name. Ben’s grandfather Jacob was instrumental in the creation of the original Levi’s jeans, being the brains behind using rivets to hold pockets in place on heavy duty work pants. Realising he was on to something he contacted Levi Strauss, his fabric supplier, to help him apply for a patent, and the rest is history.

It's no surprise then that Ben Davis was founded in the same family tradition and spirit, producing garments originally worn by construction workers, known for their sturdy, rugged, high quality construction and affordability.

The original store was on Valencia Street in the Mission district, with San Franciscan locals soon embracing the label and wearing it as a badge of honor representing the city. Later, the clothing caught on in Los Angeles and other part of the U.S., and with this, the brand crossed over into streetwear, the iconic gorilla’s head logo propelling its popularity.

In particular, the label was adopted by West coast rappers, with Ben Davis shirts featuring in videos by Dr. Dre and Easy-E, plus mentions in songs by the Beastie Boys and Ice Cube. And because we're down with all that (and the clothes are actually really good), we'll be wearing them in Winchester too; the trim fit pants, the half zip shirt, logo beanies and t-shirts emblazoned with that cheeky chimp's head.