Edwin's Big AW16 Entrance
We've always taken denim very seriously at The Hambledon. But probably never more so than right now with Edwin making a big entrance for AW16; returning to menswear, debuting in womenswear, plus they're taking over our Winchester window and giving jeans away.
And it's serious because Edwin is the denim man's (and gal's!) denim, the stuff that gets denim fans really excited. We've got a resident buff here in Rob, whose substantial collection of jeans in varying degrees of distress basically begins and ends with Edwin.
The company was founded after WWII by Mr Tsunemi who was determined to match US denim production in Japan. He played boggle with the word 'denim' to come up with Edwin and by 1961 had created his first pair of jeans. By 1963 Edwin had produced the world’s heaviest ring-spun 16oz denim, creating a pair of jeans that could stand up by themselves and featured the rainbow selvedge which is still in use today. Throughout the 70s and 80s the company pioneered 'old wash' and 'stone wash' techniques which properly revolutionised the industry worldwide and cemented the reputation they continue to earn today.
Edwin have been a longtime favourite in the basement, their regular tapered ED55 the fit of choice for many of Winchester's menfolk. This season it's here in red listed 14oz, alongside the slim tapered ED80 in black and the brand new ED45 which, for want of a better description, is a carrot leg, sure to win many fans.
And Edwin's fans won't be confined to the basement this season. We've been keeping a close eye on the women's collection for a while and now is the right time for some serious Japanese denim on the first floor. We're starting out with the EW70, a classic skinny leg in a red listed selvedge; EW60, a classic straight leg with a relaxed fit through the hip and thigh; EW30, a great boyfriend fit in night blue denim; plus the cropped, wide leg EW25.
Swing by the Winchester store and you'll see them all in our Edwin window. Snap 'em (in the window or on the shop floor), instagram them (following us and tagging #edwin and #hambledon) and you could win a pair for yourself. We've got a men's and women's pair up for grabs. Simple.