News

Beams Plus

Facebook Twitter Pintrest

If Rob's excited about one thing this season, it's this. The arrival of one of Tokyo's finest heritage brands to the basement. Beams, which started out as a small shop in the Harajuku district in 1976, is a major retail force in Japan these days. They don’t just have a shop in Tokyo, they have a whole street. Here at the Hambledon though, we're running with Beams Plus, the company’s heritage- and workwear-inspired range, which "remembers the good-old American styles that Beams grew up on".

Rob describes SS15 as Tokyo goes to Harvard; all-American Ivy League meets cool Japanese styling (and of course their renowned production values). The answer is layer it up and keep it casual. So wear the button down Oxfords open over stripe t-shirts, with loose slacks and a smart mac. Maybe throw a cotton cable knit sweater or collegiate sweatshirt round your shoulders. Keep it fun with colourful madras checks under a sharp tailored blazer. Roll slimline chinos up at the ankle. You know how it goes.

beamsagain