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It wasn't just the Levi's that did well out of that iconic 80s commercial. If you can call a boxer short a design classic then Sunspel's crisp white version (as modelled so well by Nick Kamen in that laundrette), is most definitely that. They were the company responsible for introducing the boxer short to Britain in 1947 and with only a few refinements since, they have the perfect design all sewn up. No one makes them softer or more comfortable. The cotton is as fine as it comes while the seams are double-folded and 'feld locked' to eliminate itchy edges. They even feature a back panel to avoid an uncomfortable central seam. 

Sunspel AW12 news 2