Respect the Smedley

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John Smedley is like the grand old master of the basement labels. Older than the hills and quietly going about business from season to season, the label very much defines the production values we've come to expect from our brands. They've been turning out their excellent knitwear from the same premises in Derbyshire since 1784, employing a long lineage of local families whose years of experience and craftsmanship would be hard to match. Indeed, Rob insists there isn't a finer merino knit going. They wash and wear like all good wardobe basics should.

New this season, the Belvoir rollneck, joins old favourites the Cavendish cardi, Bower v-neck and the Hunter crewneck. And alongside the navy and charcoal, appears a great new colour called 'soot'.