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Denim territory

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The subject is Edwin so pay attention now because it means talking denim and it can get technical. All ounces and rinses. But if you're a denim man then this is your territory and Edwin are your jeans. To start with (and very important if you're a denim man), they've got great heritage. We love how Mr Tsunemi was responsible for taking American style denim production to Japan in the 60s and pioneering 'old wash' and stone wash techniques in the 70s and 80s.

Second (and this is where it does get technical), they turn out a superb pair of jeans. This autumn, the classic straight leg ED47 returns in a red listed 14oz dry denim as well as a new primo rinse wash. It's also our first season carrying the tapered ED55, again in red listed14oz primo wash denim. Sorry if we lost you there. We'll finish on a more straightforward note, but with equal enthusiasm, saying Edwin also do great knitwear. The cable knit made from recycled yarns is well worthy of some attention too. 

Edwin Jeans AW12 news