News

Provenance: Lomography - Celebrate the Analogue

Facebook Twitter Pintrest

It all started with the Lomo Kompact Automat in the early 1990s. This small Russian camera offered vibrant colour, deep saturation and beautiful blurs, prompting a fanatical following in Vienna and leading two Austrian students to St Petersburg to set up the worldwide distribution for Lomo cameras.

Lomography is now a global organisation dedicated to experimental and creative visual expression (organising exhibitions, events and collaborations). In an age of digital cameras, the followers of Lomography (blimey,it sounds like some weird cult) are dedicated to the unique imagery and style of analogue photography.

They have 10 Golden Rules:

  1. Take your camera everywhere you go
  2. Use it any time ? day and night
  3. Lomography is not an interference in your life, but part of it
  4. Try the shot from the hip
  5. Approach the objects of your Lomographic desire as close as possible
  6. Don't think (William Firebrace)
  7. Be fast
  8. You don't have to know beforehand what you captured on film
  9. Afterwards either
  10. Don't worry about any rules

And an ever growing range of cameras including: Diana - 1960s cult classic, lo-fi image and lots of cool features
Mini Diana - little sister of Diana, switch from full to half frame
Edelweiss - gorgeous, all white, all plastic Diana
Oktomat - 8 cute little frames
Holga - medium format, seriously lovely
Fisheye - the World's only 35mm camera with built in fisheye lens

Lomography Rules