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Provenance: Edwin Jeans

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Edwin is one of those iconic denim brands. Established in Japan in 1947 as the Tsunemi KK Company, it was originally an importer of used denim from the States. Influenced by the fit, wash and quality of American denim, and disappointed by homegrown attempts at its manufacture, denim afficionado Mr Tsunemi set about creating his own brand (playing boggle with the letters in the word DENIM and coming up with EDWIN) and revitalising the industry in Japan.

By 1961 he had created his first pair of Edwins. By 1963 Edwin had produced the world?s heaviest ringspun (this is a weaving technique, ask me later) 16oz denim. These jeans can stand up all by themselves. And they featured the rainbow selvedge which is still in use today. In the 70s Edwin were the first company to develop ?old wash? techniques to mimic the wear on vintage workwear.

In the 80s this was further developed with the advent of ?stone washing? (pay attention, this properly revolutionised the industry worldwide) and in the 90s Edwin created the ?new vintage? concept, using subtle hand techniques to replicate vintage washes from pre 1947. At once both old school and innovative Edwin is the denim man?s denim. Go for ED47 for a straight classic (the clue?s in the name, this is really about Edwin?s heritage), ED55 for a carrot leg and ED71 for a slim fit.

Edwin