Takeovers tend to be unwelcome affairs, but we couldn't be more happy about this one. Yesterday we flung our doors wide open to favourite Brit label YMC, plied them with tea and biscuits and let them do their wonderful YMC thing to our first floor project space. For the next month we'll be wearing their clothes and playing their music, and to offer a bit of background on it all we had a nice chat with Design Director and Partner, Fraser Moss.
YMC takeover The Hambledon. What can we expect?
Winchester can expect a little of what YMC has to offer in its home town of London. Old oddities from all over the world mixed with a clean, fresh approach to clothing.
Tell us a bit about the SS12 collection?
The men's is clean cut with a sporty take on Ivy League to it, whereas the women's offers delicate details, cropped hem lines and a touch of the English Riviera.
How does each collection evolve and how do you marry the menswear and womenswear collections?
The YMC collection evolves naturally. We like to keep moving and hopefully keep things fresh and exciting. The colour palette, prints and fabrics stay true throughout the mens and womens collections.
If you could only keep two pieces, one for a boy and one for a girl, which would you choose and why?
From SS12 I'd keep the cotton knit Boating Blazer for men because it is a staple smart and casual item which is extremely versatile. For women's, it would have to be the beautifully simple lace embroidered skirt just for being so pretty and timeless.
What inspires you?
I'm constantly looking for inspiration wherever I am. I often find what I need in the most obscure places from old comic books, poster art and a seemingly never ending source of vintage detailing which can be worked into a modern design.
Tell us a bit about the mix we're playing and what part music plays at YMC?
My job can be pretty mentally intense at times and my obsession with music is what keeps me sane. Growing up the two were so tightly entwined that if you were into clothes you were naturally into music, from Mod to Goth to Punk etc....it's part of by my DNA.
Who would you most like to see wearing your designs?
Intelligent, modern thinking people. Someone that isn't influenced by things that we are 'told' to wear.
How did you get started as a designer?
Growing up in Wales there were limited resources so to be stylish and fashionable you had to be very canny which involved a lot of secondhand clothing and various alterations. I feel that I have always had this in me and it was an inevitable route but I had to do it the hard way as I am self taught.
What do you like most about your job?
Being able to create.
And having a shop?
The shop has been an interesting learning curve and has helped me from a design point of view by giving me more of an understanding of the correct balance between creating an interesting yet commercial item. In the past I may have been a bit too left field!
What's next for YMC?
Our first catwalk show at Mens London fashion Week in June which is a really exciting project for YMC. Photo: Noble Pauper
What a happy day Saturday was. Our Made of Paper pop-up was transformed into a brightly coloured hive of activity with local papercutting artist Eileen White showing us novices how it's done. And if the satisfied smiles were anything to go by, we think it's safe to assume there are some very lovely paper creations hanging proudly at home right now.
A big thank you goes to James Brown who made a special trip to see us last week to unveil our Hambledon exclusive Winchester print and answer a few questions about his work. As we're sure all of those who came along will vouch, it was thoroughly lovely and interesting gathering and James is possibly the nicest printmaker on the planet.