New Balance is an American heritage brand, fourth largest sports good manufacturer in the world and making shoes in the tiny town of Flimby in the Lake District. Think global, act local.
Founded by William Riley in Massachusetts at the turn of the century (not this one), New Balance originally specialised in orthopaedic shoes and arch supports. William Riley developed his first pair of running shoes in 1938. When the company was taken over by Jim Davis (who still owns 100% of the business) in 1972 New Balance made a single style of shoe, the iconic Trackster, and employed just 6 staff. 1n 1976 the NB 320 and 305 were voted the world?s best running shoes by Runner?s World and the company, in its present incarnation, was launched. New Balance now employs 2,400 people worldwide, makes 200 different kinds of shoe, has 5 factories in the US and the UK and sells in 120 countries.
Production in the Britain is indicative of the company?s commitment to domestic manufacture: in part about support of the local economy and in part about super quick turnaround and tip top quality. Go glocal.
A/W '11 - A.P.C., Andersons, Baracuta, Converse, Edwin, Engineered Garments, Filson, Folk, Gitman Bros., Grenson, Howies, Hudson, Il Bussetto, John Smedley, New Balance, Norse Projects, Nudie Jeans, Moscot, Oliver Spencer, Pantherella, PS Paul Smith, Quoddy, Redwing, Schiesser, S.N.S. Herning, Sunspel, The Hill-Side, Trickers, Universal Works, YMC.