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Q&A with Anne Rasmussen, Head of Design at Custommade

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We are delighted to introduce Anne Rasmussen, Custommade's Head Designer. She took time out of her extremely busy schedule to chat to us about working for one of Denmark's leading womenswear brands, collaborating with The Hambledon and living life the Scandinavian way. Tak.

We always like to tell a story for the season. What is the inspiration behind the SS16 Custommade collection?

SS2016 takes its starting point in little travel histories. A girl travels and discovers new refined universes. Curious, she travels with her camera, enjoying both spring's brighter days and nights as well as traveling mentally. The colors are based on the graphic base palette. With the grey and dark blue tones, and along with a lot of white, gorgeous accent colors are sprinkled into the collection and adjusted to each month of delivery. The collection is flirtational girly with lace details and ruffles while still with a focus on the long graphic lengths and lines that completes the collection. The prints are original vintage prints.

And your favourite piece(s) in the collection?

That´s a hard one. I love our lace and knitwear in this collection and particularly the Jasmina jacket (pictured left) is so cool!

How would you describe a Custommade woman?

A typical Custommade woman is a modern-minded, cosmopolitan woman who craves simple sophistication.

What can our customers expect from the Custommade project at The Hambledon?

They can expect a full Custommade experience with styles that they can feel comfortable and chic in. The silhouettes are feminine but also simple and easy to wear. As always we focus on the high quality in our fabrics. Easy to wear and easy to love is the best way to describe the look and feel of Custommade.

We're a bit obsessed with Danish style. How would you define it? How can we be more Danish?

The street style is simple and sophisticated including when it comes to the use of colors. But Danish women can be creative (especially during the summer). In general I actually think that Danish women put a lot of effort into looking effortlessly chic.

Describe a typical day at Custommade HQ

A typical day consists of finding inspiration, drawing patterns - and when we are further in the process me and my design team spends a lot of time on fitting the prototypes - and getting all the details in place.

What do you most like about what you do?

I love the creative process and seek inspiration from many different places - from patterns, cuts, poems - and girls on the streets of Copenhagen and Paris. Nothing beats the feeling of having created a collection that women across the world find beautiful.

Who/what couldn't you live without?

That´s easy! My three children and my husband. 

What has been your proudest Custommade moment?

There have been many - but in 2014 we won the renowned Guldknappen award by the women's magazine ALT for Damerne. The award is given to a Danish fashion brand, that has been extraordinary in creating success, and a brand that the Danish woman can relate to. That was a proud moment!  

What's your favourite Danish crime drama? And your favourite Danish swear word. And your top insider tip for a trip to Copenhagen.

I like many of the Danish crime dramas - but some of my favorites are Drabet and Borgen. The swear word I use the most is “sgu” (I guess it´s damn in English) - it´s not even a real swear word anymore. Copenhagen is really one of the best cities in the world when it comes to eating well - so prioritize in order to visit some of the many delicious restaurants. And visit Torvehallerne - Copenhagen´s delicious farmers' market, offering tons of organic, sustainable and locally-sourced food fare. There are also free samples of certain items, so even if you don't have a lot of money you can still enjoy some local flavor.  

Custommade will be taking over the Project Space in our Winchester store 6th February - 6th March 2016

Enter The Custommade Competition

Custommade Project

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Danish womenswear favourites are taking over the Project Space (Friday 5 February - Sunday 6 March) for their first UK shop within a shop. Custommade, founded in 2002 by Christian Dam is based in Copenhagen, a city of effortless chic. The focus of the brand is contemporary, urban essentials and their stated aim is to make clothes for “modern minded and cosmopolitan women who crave simple sophistication”. Yep. That’s us. Whilst we like to think that The Hambledon offers a beautiful edit of the range every season, this project gives us the opportunity to show the collection in much greater depth. And the Danes will be in store for a few days to give the space a characteristic Scandinavian vibe (thanks to Kat and Charlotte especially for their amazing polyboard wrangling!). 

Read our interview with Anne Rasmussen, Custommade’s head designer, in our news pages and head over to our Competition Page for the chance to win one of 10 Custommade goody bags.

 

Custommade will be taking over the Project Space in our Winchester store 6th February - 6th March 2016

Enter our Custommade competition

Gifts For: The Boys

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It's looking like an action packed Christmas for the boys: chopping wood, hiking and exploring and a little artistic endeavour in the form of the Superhero Comic Kit. You can't not.

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Gifts For: Stocking Fillers

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Santa should hurry over. We have everything for every stocking. Jolly putty. Check. Spy pen. Check. Rainbow glitter pen. Check. FaLaLa necklace. Check. Traditional family games. Check. Walnuts. Um no but we have the nutcracker. Check.

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Gifts For: The Girls

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So much gorgeousness here from all over the world: chocolates from England, Turkish Delight from County Cork, jewellery from Denmark, ponies from England, socks from France, make up bags from Los Angeles, pennants from England and pens from South Korea and Germany. Cosmopolitan Christmas at The Hambledon. And we're not making generalisations about pink, it just looks so darn pretty.

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How to gift wrap

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Lucy has been very busy in the grotto. Check out her homage to Martha Stewart. It's a world of pearly wrap, glitter stickers, mirrored alphabets and candy cane tags. 

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The Tree Decoration Menagerie

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There is nothing, we repeat, nothing wrong with a little kitsch at Christmas. Might even go so far as to say it's a requirement for the festive season. Please get involved in a frosted parrot, some neon pineapples (for the animals to eat!) and a glittery dog or ten. 

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Provenance: Nathalie Bond Organics

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We are absolutely always on the lookout for new and interesting. So imagine how delighted we were to find Nathalie Bond Organics on a recent scouting/spying/buying mission: a skincare brand made from 100% organic raw plant ingredients, produced in the UK and beautifully packaged. This is a small, but growing, family business run by Nathalie and her husband Andrew and all the products are handcrafted in their workshop in Sheffield.

Nat's pregnancy in 2013 marked the start of the company. She became increasingly sensitive to synthetic chemicals in mass produced bath and beauty products and began to create her own simple soaps, balms and candles using only natural ingredients which could be safely absorbed by the skin and weren't harmful to the environment.

 The company remains very conscious of their wider responsibilities. A percentage of profits are donated to World Vision to help children in some of the poorest communities in the world.

Nathalie Bond Organics skincare products and candles are available instore and online now.

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Gifts For: Food Lovers

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We are all about gluttony this holiday season. Get involved in artisan chocolate, silly chocolate, Turkish Delight, liquorice pipes and sugar mice. And all manner of cookbooks and kitchen accoutrements. Eat up.

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Provenance: Amelia Rope Chocolate

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Amelia Rope's first foray into making beautiful chocolate came in 2007, with handmade truffles and chocolate dipped in crystallised flowers, decorated with gold leaf. Since then, she has refined her brand – creating unique flavours and simple, bold designs.

From pocket-money potato harvester to Masterchef contestant to practice manager, Amelia has pretty much done it all. Living abroad, studying herbal medicine, nutrition and massage therapy have all helped on her journey to super chocolatier. And if you're wondering where that talent for alchemy comes from, that'll be her training as an aromatherapist.

Stained-glass windows, mosaics and pencil nibs – all the things that have provided inspiration for the foil and kraft paper packaging. Behind the prettiness, Amelia has built strong and ethical business. She won't compromise on the quality of the end taste and insists on a sustainable single origin for her couverture (that's cocoa to you and me, we can test you later). Most of the product where possible is made in England and she works with a company that sources cocoa fairly and supports and empowers farmers through education. Cocoa from different regions adds a distinctive edge to the products. A rich chocolate pudding taste from Tanzanian beans, notes of caramel from Ecuador and dark spicy citrus from Madagascar.

 And in a question probably asked 1000 times – yes she loves them all, 'crushes' on certain flavours (grab one of her current favourites, Dark Honeycomb & Sea Salt here). She'll always have a soft spot for both her Pale Rose and Pale Lemon and Sea Salt, her first award-winning flavours. As she says, her name is on the product so it has to be good!

Amelia Rope chocolate bars are available instore and online now.

Photo Credit: Tim Booth and Mary Wandsworth

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