Danish Fashion Council, we thank you. Another lovely trip to Copenhagen and another lovely label found. This brand stopped us in our tracks at the fashion show.
Whilst we love, in an ironic way, Mads Norgaard's design aim “ to make girls more sexy and the guys more tough — always from a modernistic point of view”, this Nordic collection seems to be about making us happy. Easy, cute, works with jeans. And that, surely, is the mark of great clothes.
I don't think it's just because of the recent demise of the very great Brian Cant that we have children's TV shows of the 1970s in our minds. Mads Norgaard are fully embracing Playaway chic and it has made those of us who remember, feel very nostalgic. Autumn is a collection of bright primary colours, bold stripes, outsize loud checks and random silver lame. Channel your inner Floella Benjamin.
Winter from Mads turns its back on primaries. We are all about soft blues and pinks, classic stripes and some cute florals. Pray for a cold snap. The knits are super nice.
Mads Norgaard A/W'17 and Christmas'17is now available in our Winchester store.